Andreea explores the irresistible transactional logic of capitalism, which shapes the world as a market place in which things for sale compete for our attention, our commitment, our resources. We ourselves are human brands, advertising our strengths, showcasing our success. We find our niche, we seek out ways to monetise our gifts, in competition with everybody else. We’re encouraged to believe that behaving in any other way is foolish. In this transactional reality, with all of us selling something all of the time, it’s easy to question each other’s motives. We are reaping a dissipation of trust, at all levels. The polarisation of politics, instability in global affairs and rise in conspiracy theories suggest this is something we should be taking seriously.

So is our own happiness. We’re swimming in a collective malaise of hopelessness, depression, anxiety and overwhelm, for which our only available responses are individual. Yet our despair is collective, and a rational response to a deterioration of society, peace, prosperity and planet. We’d need a lot of hilarious memes and mindfulness tips to take that well.

Things don’t have to be like this. Most of us yearn for something altogether kinder, that puts collective interests over our smallest instincts. Closet nice people explores ways in which we can turn the tide, weave a new societal narrative that rewards altruism, re-build the bonds of trust between us and deeply reset our systems to avoid descent into a spiral of global insecurity.